Best Event for a Non-Profit Organization (Over $100,000 USD)
A Virtual Celebration to Unmask the Heroes of UMass Memorial Health Care
Chris Gasbarro, Ember
If there was ever a year to show gratitude to healthcare workers, 2020 was it. At UMMHC, we met various hospital employees and put them at the center of a reimagined Winter Ball, the signature philanthropic gala. When viewers tuned in to the broadcast, our caregiver videos pulled on heartstrings and quickly reminded attendees of their purpose: To recognize and thank those who show up rain, shine, or pandemic to care for the sick in our hospitals.
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