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Though well known in its homeland, VinFast needed to build its reputation in the U.S. quickly and with a clear message to garner support for both the brand and slate of cars scheduled to be sold in the market.
The Grand Store Opening project allowed them to make VinFast more than a curiosity – it made them a brand worth taking note of and giving serious consideration for purchase.
VinFast officially arrived in the U.S. in a BIG way – opening six of what will be 30 stores throughout California.
In front of a full crowd of eager media, dignitaries and customers, the main event at Santa Monica Place kicked off on a huge stage, surrounded with VinFast branding. The event started with a live speed painting performance by Revel followed by a keynote from VinFast Chief Customer Officer, Craig Westbrook. Craig introduced VinFast, unveiling the VF 8 amongst a fury of pyrotechnics before highlighting key features, and even shared some banter with the onboard VinFast Voice Assistant.
All of it was simulcast to a global audience.
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