ILEA’S Top 3 Trends Impacting Live Event Experiences In 2021
London, UK, 10 December — A global survey undertaken by the International Live Events Association (ILEA) reports that travel regulations, technology and attendee confidence are the top 3 factors impacting live event experiences in 2021.
Sustainability, budgets, and diversity ranked lower in respondents’ order of priority for the year ahead, highlighting that priorities have had to change due to the ongoing impact of the pandemic on event planning.
The results show overwhelmingly that hybrid event formats are here to stay, with respondents stating the many benefits of virtual technology implementation such as access to wider audiences, increased revenues, and better-quality data collection. This was equally weighted with the increased value that attendees will place on face-to-face events in the future.
The full findings of the survey provide valuable insight into the future trends of global event planning and the evolving demands on the services and capabilities of the supply chains that service the industry.
This survey has been conducted to coincide with this week’s launch of Exceptional Experiences at IBTM World, which sees leading brands come together to explore trends and new experience-first strategies that will shape the future of virtual, hybrid and live event experiences.
ILEA was chosen as the official event association partner for Exceptional Experiences due to its global reach and membership profile.
Speaking of the collaboration, Jane Hague, ILEA Regional Vice President of Europe, Middle East, Asia, (EMEA) commented: “As well as providing the industry with global insights and trends, the results of the survey will also drive our education agenda within ILEA, ensuring that we continue to support our members to adapt and thrive in 2021 and beyond.”
A report featuring the full survey findings will be available as a download on ILEAhub.com in the new year.
The International Live Events Association (ILEA) is a global community of thousands of creative event professionals whose skills, expertise, and experience power some of the most recognized and respected live events around the world. ILEA advances the live events industry by creating an inclusive global community dedicated to personal and business development, and inspiration to elevate all professionals engaged in live events. ILEA’s events, education resources, and certification program provide members with exclusive opportunities for collaboration, thought leadership, and idea-sharing. For more information, visit ileahub.com.
ILEA EMEA is a collection of international Chapter communities across Europe (UK, Germany), the Middle East, Africa, and Hong Kong. These Chapters serve their local markets as well as benefit from ILEA's valuable global network and resources.