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EDUCACIÓN

¿Por qué I-24? ¿Qué significa? A primera vista, lo obvio: ILEA. Pero más allá de eso, significa idear. Inspiración. Imaginar. Inventar. Innovar. Intención. Infinito. (24 palabras en realidad) EYE, por visión. Todos los ideales que creemos que significan y hablan a nuestros miembros y a la industria. Los componentes educativos de la conferencia están diseñados para pensar, desarrollar estrategias y aprovechar su creatividad para impulsarnos hacia el futuro. I-24 se centra en superar los límites, pensar de manera diferente y llevarnos hacia adelante.
Aventurándose a donde ningún profesional de eventos ha llegado antes.

 

Pistas

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FUERZA CREATIVA

ESPACIO PARA PENSAR

FUNDAMENTOS EMPRESARIALES
Presentado por Entrepreneurial Operating System (EOS)

Bienvenidos a "Creative Force: Unleashing the Power Within", una dinámica conferencia dedicada al arte de la invención y el desarrollo de ideas innovadoras. Esta serie te sumergirá en los procesos creativos de diversas industrias y te revelará cómo sus estrategias innovadoras pueden impulsar tu propia creatividad. Deja volar tu curiosidad y expande tu imaginación mientras exploramos el potencial ilimitado de la mente creativa. Aquí, la creatividad es nuestra moneda y nuestro lenguaje; es fundamental para quienes somos, lo que hacemos y cómo nos mostramos en el mundo. Únete a nosotros en este viaje épico y aprovecha la fuerza creativa que hay dentro de ti y de tu equipo. ¡Que la fuerza te acompañe!

Step into "Space to Think: Expanding Horizons," a conference track designed to challenge your mind and spark transformative thinking. This series of thought-provoking sessions will delve into themes of belonging, community, and inclusivity, encouraging deep reflection and meaningful dialogue. Explore the future of technology and its implications and advancements for society as you ponder the expansive possibilities ahead. Join us in this unique space to think, where intellectual curiosity and innovative ideas converge to help you expand beyond the ordinary and envision a brighter future.

Descubra la serie de conferencias "Business Essentials: Mastering the Fundamentals", su puerta de entrada a los principios básicos que impulsan a las empresas exitosas. Esta serie dinámica reúne a expertos en visión, estrategia, derecho y más para brindarle las herramientas y el conocimiento esenciales para prosperar en el panorama competitivo actual. Ya sea un emprendedor en ciernes o un ejecutivo experimentado, estas sesiones le ofrecerán conocimientos prácticos y estrategias viables para ayudarlo a refinar su visión, diseñar estrategias sólidas y navegar por las complejidades legales de los negocios. Mejore su perspicacia profesional y garantice el crecimiento sostenible de su organización al dominar los fundamentos que más importan.

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Día UNO: HOY -
Misión de crear


Martes 13 de agosto

Donde las mentes más innovadoras de la industria de eventos se unen para celebrar y elevar el poder de los eventos. Pasa el día inmerso en sesiones diseñadas para explorar los temas más urgentes, encender tu creatividad y alimentar tu inspiración. Participa en debates sobre procesos creativos, pensamiento de diseño, disrupción y el arte de contar historias. Mejora tu oficio y amplía tus horizontes. Tu misión de crear comienza aquí.

OPENING: Entering the Space Beyond

Welcome to the opening session of I-24, where we set the stage for an extraordinary two-day adventure. We’ll introduce the stellar crew leading our mission and outline the voyage ahead. Together, we'll prepare to enter the space beyond, soaring to new heights and exploring the unlimited expanse. Get ready to strap in, ignite your curiosity, and embark on a journey to the moon and beyond. As we chart our course through this vast frontier, we’ll unlock endless possibilities and make unforgettable discoveries.

 

Impacto a través de eventos: iniciativas filantrópicas y de desarrollo comunitario

Erin Combs, Founder & Principal - Artio Strategies

La Shanda Hurst, Business Program Manager - Employee Engagement, Microsoft Philanthropies

Kelli Bielema, Event Manager - Employee Experience, Meta

Moderated By: Sarah Rose, National Marketing + Experiences Manager – Compass One at Amazon


This enlightening panel discussion will showcase inspiring stories and impactful examples from Microsoft, Meta, Amazon, Starbucks and more. Discover how these corporate giants harness the power of events to drive positive change, advance philanthropic efforts, and foster community and employee engagement. This session will delve into the innovative strategies these business leaders use to leverage events as catalysts for societal benefit. Attendees will gain valuable insights and learn best practices from industry leaders dedicated to making a difference through their corporate events

ILEA FORWARD: Annual General Meeting

Join us for our highly anticipated Annual Meeting, where we will review the past year's milestones, recognize the invaluable contributions of our key volunteers, and proudly install our new Board of Governors. Let’s celebrate our collective achievements and set the stage for the exciting journey ahead. As we look to the future, we’ll discuss the strategic direction and innovative initiatives that will drive ILEA forward. Don't miss this opportunity to connect, celebrate and be inspired by the vision for what's to come as ILEA goes FORWARD. #WeAreILEA

KEYNOTE:
Creativity = Innovation

Kevin Molesworth , CSEP, presidente de Celadore Creative y Celadore Innovation
Escenario principal de Encore

Durante los últimos años, el informe anual del Foro Económico Mundial ha clasificado el pensamiento creativo entre las habilidades más esenciales que se necesitan en el lugar de trabajo. Como profesionales de eventos, debemos estar a la altura del desafío y crear nuevas experiencias para los clientes en lugar de recrear y renovar las marcas de las mismas cosas que hemos estado haciendo durante años. En esta interesante sesión interactiva, aprenderá métodos probados y científicamente comprobados para desarrollar ideas novedosas y los medios para implementarlas.

KEYNOTE: 3 Big Questions for Today

Kevin White, CSEP, Chief Strategist – XPL
 

The quality of life we lead can be directly correlated to the quality of questions we ask. As the world both speeds up and gets incredibly complex, the task of committing ourselves to quality introspection becomes incredibly difficult. I-24’s opening session will slow time down and ask three very big questions that we, as an industry but also as individuals, face today.  The goal? To define, and empower ourselves to bring forth, deeper human connection.

Harnessing the Power of Storytelling: Insights from a Filmmaker and Film Festival Producer

Stefanie Malone, Filmmaker

Hosted By: Richard Foulkes, Live Marketing Business Facilitator, Consultant, and Speaker - The Paradise Experiment Event Consultancy


Dive into the world of storytelling with filmmaker and event producer, Stefanie Malone, as she shares her expertise on the pivotal role of storytelling in our lives. As the driving force behind the celebrated National Film Festival for Talented Youth (NFFTY), Stefanie brings a unique perspective on how narrative shapes our experiences and drives our actions. Join us for an inspiring session where Stefanie reveals how storytelling is not just an art form, but a critical element in creating memorable events that resonate deeply with attendees. Learn how to craft compelling narratives that enhance engagement, build emotional connections, and leave a lasting impact. This session is a must for event planners, producers, and anyone passionate about elevating their craft through the power of storytelling.

Armonización de eventos: el poder del sonido

Michael McMorrow, Acclaimed Musician
Hosted By: Richard Foulkes, Live Marketing Business Facilitator, Consultant, and Speaker - The Paradise Experiment Event Consultancy

Explore the power of music in events with acclaimed musician and producer, Michael McMorrow. In this engaging session, Michael will take us through his process of crafting and scoring music for various events, highlighting the profound impact music and sound have on our emotions and experiences. He will share his expertise on how to create memorable and emotionally resonant event experiences through music. Attendees will gain insights into the nuances of musical programming and composition for events and learn how to effectively integrate sound to enhance audience engagement. Ideal for musicians, event producers, and anyone interested in the emotional dynamics of music, this session promises to offer valuable knowledge and inspiration to elevate your next event.

 

Vision, Strategy + Structure: Optimizing Your Business

Zachary Cramer, Certified EOS Implementer® - EOS Worldwide

As a business leader, you're constantly juggling tasks, putting out fires, and trying to keep everyone on the same page. You may also be drowning in endless to-do lists, staff issues and sleepless nights. Join us as we discuss framework that can be the catalyst to get back to your vision, promote cohesion and cultivate teamwork. In this candid session, we'll explore how the Entrepreneurial Operating System (EOS) can help you build, sustain and scale your business. Learn ways that can help you achieve your vision, get traction, build team health and a culture of accountability. Discover practical tools to create a clear organizational structure that will help you delegate effectively, solve persistent problems, and reignite your passion. Discover powerful ways to run your company for more focus and growth!

Industry Pulse: Current Topics + Trends in the Event Industry

Denise Malo, DMCP Vice-President of Client Services - BBC Events, a Global DMC Partner + President - Association of Destination Management Executives International (ADMEI)

Amanda Armstrong, Senior Vice President – Industry Relations + Community – Encore

Marcus White, CMP – Managing Member

Moderated By: Audrey Fan, Fan Strategies

 

Industry powerhouses are coming together for this compelling session to discuss the most pressing topics affecting the event industry today. These leaders will provide insights into the latest trends, challenges, and innovations shaping the landscape of events. This panel includes perspectives from destination management to global vendors to agency, freelance and beyond. From navigating the staffing to pricing and beyond, this session will cover a range of critical issues that are transforming how events are conceived and executed. Gain firsthand knowledge from the experts who are at the forefront of redefining the event industry, and discover how their forward-thinking approaches are setting new standards and driving the future of events.

Legal Drama: Event Industry Law

Mary Ellen Reihsen, Attorney at Law

Join Mary Ellen Reihsen, Attorney at Law, as she tackles the biggest legal happenings in the hospitality sector: from spicy compliance issues, to fiery financing struggles, to the year’s most notable lawsuits. In the fast-paced and ever-evolving event industry, staying ahead of legal issues is crucial to safeguarding your business. This session will cover a hot list of topics, including: new regulations, staffing and employment, data privacy, AI, union regulation, environmental expenses, IP issues, ADA compliance and more. Do not miss this discussion on the law and how it impacts live events.

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Día DOS: MAÑANA -
Explora nuevos mundos


Miércoles 14 de agosto

Donde los visionarios y pioneros convergen para explorar el futuro. Participe en la plataforma de lanzamiento de la próxima era de los eventos. Sumérjase en debates innovadores sobre tecnología de vanguardia, desde inteligencia artificial hasta la organización de eventos de otro mundo. Descubra prácticas de sostenibilidad innovadoras y prepárese para la próxima generación de profesionales y asistentes a eventos. Sea parte de conversaciones audaces que desafían los límites y transforman nuestra industria. Vayamos a donde ningún profesional de eventos ha ido antes. El futuro es ahora.

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Sustainable Creativity: Shaping the Future of Events

Cindy Baccetti, Site Director, Industry Experience Center (IEC) and Global Culinary Leader, CET - Microsoft

Olivia Neal Howell, Founder – Seattle Creates + President, The Olivia Neal Experience

Mark Freeman, Senior Vice President of Growth - Day One Hospitality Consulting

Moderated By: Elizabeth Nutting, CSEP, Account Director – TK Events

 

At this panel power hour industry leaders as we explore the future of events from a multidimensional perspective. In this era of rapid transformation, we will discuss the pivotal role of fostering a sustainable and thriving creative economy. Our conversation will address the environmental and societal impacts, how we can foster innovation and the development of forward-thinking strategies. Our panel will examine how emerging technologies are revolutionizing the events and hospitality landscape, and where we, as professionals, fit within this evolving ecosystem. This session offers a valuable opportunity to gain insights on staying ahead in a dynamic, ever-changing world, while making a positive impact on our planet and community. Whether you are an experienced professional or new to the field, this discussion will provide you with the knowledge and inspiration to drive the future of events.

Growth: Mindset of Change

Nigel Collin, MBA, CSP

Fundador del Proyecto Ingenioso Oz

Autor de Game of Inches y coautor de The Business Switch

Vivimos en un mundo que cambia rápidamente, no es ningún secreto, y para los profesionales de los eventos, aceptar el cambio y la adaptabilidad es vital. ¿Qué sucedería si fomentara la creencia de que puede crecer, aprender y mejorar constantemente, y considerara los desafíos y el cambio como oportunidades? Esta sesión explora formas prácticas de comenzar a fomentar una mentalidad de crecimiento (el trabajo básico de la psicóloga Carol Dweck) para usted y su equipo.

Stars Align: Tapping Your Intuition

Meredith Froemke, World Renowned Astrologer/Motivational Life Coach
Hosted By: Richard Foulkes, Live Marketing Business Facilitator, Consultant, and Speaker - The Paradise Experiment Event Consultancy


This enlightening session will feature Meredith Froemke, a world-renowned astrologer and life coach, who will talk about the profound connections between curiosity, creativity, and intuition. With a rich background in professional theatre, ballet, and the arts, as well as experience in marketing and events, Meredith offers a unique perspective on how to harness your creative processes and beliefs to reach your highest calling and divine purpose – and your most creative self. Discover how to tap into your innate creativity, leverage your intuition, and explore the depths of your potential. This session promises to inspire and equip you with the insights needed to unlock your true creative power and live a purpose-driven life.

Inclusión inspiradora: la próxima era de los deportes y eventos globales

Beth Knox, President + CEO of the Seattle Sports Commission
Interviewed By: Kevin White, CSEP - Chief Strategist - XPL

Don't miss this session featuring an interview with a veteran in the sports and events industry as we explore the future of mega events, their power to unite and inspire, and what we can learn from them. Beth Knox, President + CEO of the Seattle Sports Commission, has an impressive portfolio, having played pivotal roles in events including the Special Olympics USA Games, the MLB All-Star Game, and the upcoming World Cup 2026. Delve into her insights on designing inclusive international events that transcend boundaries and bring people together. This session will touch on how these spectacular gatherings foster global unity, celebrate diversity, and inspire communities worldwide. Don't miss this opportunity to learn from a true visionary about the evolving landscape of sports and events and how we can create experiences that resonate with and uplift us all.

 

Tech Talk

Paolo Tosolini, Founder - Tosolini Productions, LLC - Business Storytelling | Emerging Tech

Donatas Dautartas, Head of Wix Events - Wix Enterprise

Moderated by: Cecilia Lavin
 

Join us for an exciting tech talk tailored specifically for the event industry, where you'll dive into the cutting-edge technologies shaping the future of events. This session will feature a series of mini chats with industry experts, covering key topics such as data analytics, artificial intelligence (AI), engagement tools and software solutions for both in-person and online delivery. This session will provide you with a comprehensive overview of the technologies revolutionizing the event industry.

Forest Bathing + Brainwashing: A Wellness Experience

Chloe Lee, CMS-CHt, FIBH – Hypnotherapist

Jody Hall, Founder + CEO, Wunderground Coffee
 

First, join Chloe Lee, CMS-CHt, FIBH, as she leads us into Forest Bathing, which comes from the Japanese Shinrin Yoku. It was developed in Japan in the 1980s as a way to help stressed out city-dwellers unwind. The effects of spending time with nature have proven to reduce stress, improve feelings of happiness and boosts creativity. Immersion in a natural setting offers a cognitive advantage. Creatives like Virginia Woolf, Beethoven, and Pablo Picasso were well known to have enjoyed long walks in nature. Using the sense of sight in the forest can induce an effect known as ‘soft fascination’, according to researchers and psychologists, helping our busy and often frazzled minds recover by returning them to a state of calm, restoration and rejuvenation.  The picturesque Pacific Northwest is an incredible backdrop for Forest Bathing, and while we wont get out into the natural setting, this session will give you a glimpse into what this mindfulness experience is like.

Then hear from an extraordinary entrepreneur who has turned her passion for coffee and purpose based companies into a series of groundbreaking ventures. Jody Hall will share her remarkable journey, starting with her role in establishing Starbucks’ first event department, a pivotal move that showcased her innovative spirit and ability to create impactful experiences. Building on this success, Jody has launched several successful businesses that further cemented her reputation as a dynamic visionary. Today, she stands at the forefront of a wellness revolution with her latest venture, Wundergound Coffee. Jody listened to a lecture on mushrooms many years ago, and this was the genesis of Wunderground -  a cause, a product, and a place. At its core, coffee is connection. Our modern and digitized world has left many of us living in a new normal where heightened stress and anxiety are commonplace. Coffee is one of the most ritualistic beverages on the planet. Mushrooms are one of the most powerful organisms on the planet. She is deeply inspired by the notion of how we can build products, experiences, and brands that help foster human connection. Through her story, you'll gain insights into the evolving landscape of wellness, how events are at the forefront of connecting it all and the power of following one's passion to create meaningful change.

Event Profs: Working With + Producing for Gen Z Beyond

Angie Senter , profesora adjunta de la Facultad de Gestión de Empresas Hoteleras de la Universidad Estatal de Washington (WSU)
Kerrell Dunsmore, el próximo gran acontecimiento

Matt Bonavita , presidente y fundador de Rhythm in Motion, profesor adjunto de la Escuela de Profesionales de Negocios de la Universidad de Nueva York (NYU)

¡Los profesores ya están aquí! Únase a nosotros en una sesión interesante y reveladora con nuestro panel que incluye a dos distinguidos profesores universitarios y veteranos de la industria de eventos. Adéntrese en el dinámico mundo del empleo y la producción de eventos para la próxima generación. Esta sesión promete ser un recurso invaluable para los profesionales de la industria, ya que compartirá consejos para desarrollar programas de pasantías, asociarse con instituciones educativas y mentores, y planificar y producir para las generaciones futuras. Descubra las preferencias y expectativas de la Generación Z y más allá mientras nos preparamos para darles la bienvenida a la fuerza laboral y como asistentes a nuestros eventos.

Universe Unveiled: The Transformational Journey of Space Exploration  

Sean McClinton, Founder, Space Entrepreneurs Network + Co-Founder - Space Northwest 
Ted Huetter, Senior PR Manager – The Museum of Flight + Aviation/Space Writer + Photographer
Moderated By: Nigel Collin

 

These space ballers will delve into the remarkable advancements in space travel and their profound implications for our future. As we stand on the cusp of making space travel a mainstream reality, this discussion will explore what these groundbreaking innovations mean for humanity. Discover the powerful technologies driving our journey into outer space and how they are reshaping our understanding of what is possible. Our panel of experts and space enthusiasts will share insights into the latest developments, the challenges we face, and the exciting opportunities that lie ahead. This session will take you beyond the realm of space innovation and exploration, highlighting how these advancements benefit life on Earth and shape our future in space. Learn how the evolution of space travel can inspire new possibilities for events, foster global collaboration, and drive innovative progress. Whether you are passionate about space or curious about the future, this discussion will equip you with the knowledge and inspiration to embrace the new frontier of human achievement.

CLOSING: Waves

Join us for the Grand Finale, the ultimate closing session where we come together to celebrate and reflect on the biggest moments of I-24. We’ll highlight the key insights and breakthroughs from our time together, encapsulating the spirit of our shared mission. Expect surprises, camaraderie, and a heartfelt toast to our collective accomplishments. We'll commemorate the connections we've made, the knowledge we've gained, and the inspiration we've ignited. And send us off ready to create ripples that resonate far and wide in the world. Don’t miss this unforgettable conclusion to our journey!

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